– A brief history of the NERDS BRAND –
A brief history
of the NERDS bRAND
Since 1983, NERDS candy has always been fun and innovative, with perfectly imperfect shapes that are better together. From the iconic dual-chamber packaging design to the chewy-crunchy texture in Ropes and
Big Chewy NERDS, there’s nothing else quite like them.
Since 1983, NERDS
candy has always
been fun and
innovative, with
perfectly imperfect shapes that
are better together. From the
iconic dual-chamber packaging
design to the chewy-crunchy
texture in Ropes and
Big Chewy NERDS, there’s
nothing else quite like them.
In 1985, the National Candy Wholesalers Association named NERDS “Candy of the Year.” In the years to follow, NERDS’ product launches, partnerships and promotions have only helped
the brand grow in popularity. In 2001, NERDS Rope
was introduced, along with updates to NERDS packaging
for the first time since ’85. In 2010, the Food Network’s
Unwrapped brought their cameras to our factory, giving
the world a peek at how NERDS Rope is made.
In 1985, the NationalCandy
Wholesalers Association
named NERDS “Candy of the
Year.” In the years to follow,
NERDS’ product launches,
partnerships and promotions
have only helped the brand
grow in popularity. In 2001,
NERDS Rope was introduced,
along with updates to NERDS
packaging for the first time
since ’85. In 2010, the Food
Network’s Unwrapped brought
their cameras to our factory,
giving the world a peek at how
NERDS Rope is made.
NERDS became part of the Ferrara Candy Company in 2018, and soon after, Big Chewy NERDS
(and Sour Big Chewy NERDS) hit the aisles
featuring a sweet crunchy shell and chewy center.
NERDS became
part of the Ferrara Candy
Company in 2018, and
soon after, Big Chewy NERDS
(and Sour Big Chewy
NERDS) hit the aisles
featuring a sweet
crunchy shell
and chewy center.
It certainly has been a wild ride for those sweet little sparks, and 2021 will see NERDS continuing to be better together with the rise of NERDS Gummy Clusters.
These crunchy, gummy, yummy bundles of sweetness
are yet another NERDS game-changer…
and surely not the last!
It certainly has been
a wild ride for those sweet
little sparks, and 2021 will
see NERDS continuing to be
better together with the rise
of NERDS Gummy Clusters.
These crunchy, gummy, yummy
bundles of sweetness are
yet another NERDS
game-changer…and surely
not the last!
Sweet to eat and fun to share,
Those NERDS are a treat, anytime, anywhere.
NERDS Gummy Clusters, Big Chewy, NERDS Rope,
In all shapes and sizes that give all NERDS hope.
In addition to sweet, some are tangy to boot.
Crunchy, gummy and yummy, to NERDS we salute.
So shake, share and honor what makes each of us great,
And together as NERDS, let’s all celebrate!
